Google Business Profile Posts and Photos That Work
Your Google Business Profile is often the first thing a local customer sees, before your website. Photos and posts are the parts you can refresh at will, and they help people decide whether to call, visit, or click through. They are not a magic ranking button, but they make your listing more complete and more trustworthy.
Why photos matter
People want to see what they are walking into. Real photos answer questions your description cannot: what the shopfront looks like, how clean the premises are, what the food or finished work looks like, and who they will meet.
What to upload
- Exterior: a clear shot of your entrance and signage, so people recognize you on arrival
- Interior: reception, seating, workshop, or shop floor
- Team: friendly, genuine photos of real staff
- Work: finished jobs, products, dishes, or before-and-after results
- Logo and cover image: a consistent look. See consistent branding
Tips
- Use sharp, well-lit images taken on a recent phone or camera
- Show your real business, not stock photos
- Avoid heavy filters, text overlays, and collages
- Add new photos regularly so the profile stays current
- Follow Google's photo guidelines on size and format
Customers also upload photos. Check them from time to time and report any that break the rules.
What posts are
Posts are short updates that appear on your profile. They suit news, offers, events, and updates. Posts show only briefly in some views, so think of them as a way to keep the profile alive and give visitors a reason to act.
Ideas for posts
- A seasonal offer or limited-time promotion
- A new service or product
- An upcoming event or open day
- Opening hours for holidays
- A helpful tip or short answer to a common question
- A recent project or a customer success story
How to write a good post
- Lead with the main point, since only the start is visible at first.
- Use a clear image that relates to the message.
- Add a button, such as "Call now," "Book," or "Learn more," that goes to a relevant page. Make sure the destination page matches the promise. See landing page best practices.
- Keep it short and specific. Add dates for offers.
- Be honest. Do not promise what you cannot deliver.
How often to post
There is no required schedule. Consistency matters more than volume: a manageable weekly or twice-monthly rhythm you can keep up is better than a burst followed by silence.
What not to do
Google's content policies prohibit things like fake or misleading content, offensive material, and certain regulated or restricted content. Avoid keyword stuffing, phone numbers in post text where discouraged, and anything misleading. Policies change, so check Google's current guidelines.
Tie it to your website
Post content can promote pages on your site, and your site should confirm what the profile says. Keep hours, services, and offers consistent. See NAP consistency and how to set up Google Business Profile.
Measure what happens
Profile insights show views, calls, direction requests, and website clicks. See how to track local SEO results.
The bottom line
Keep your profile alive with real photos and honest, useful posts. They will not rank you alone, but they help turn views into visits and calls.